The lost years of SNDR - Nike Air Max

What happened to the Air Max SNDR during the 25 years it had simply disappeared from the radars ?

A first fictional film gives us a clue in the city of Sunderland before its official comeback in an event in Paris in 2024. The content was showcased on Nike’s digital platforms and live in THE LOST YEARS experience in Paris, an exhibition that celebrates the comeback of the mythic pair and revisits its story through the years with the help of artists reinterpretation. Featuring: Candela Capitán, Yaku Stapleton, Ndayé Kouagou…


Concept - Art direction - Grapics - Set design - Content prod - Artwork - Programming

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