NIKE FOOTBALL x KYLIAN MBAPPE
We partnered with Nike to build distinct creative worlds around Kylian Mbappé and Vinícius Júnior, developing the narrative, visual language and creative direction for each.
Art direction
For Mbappé, the idea explored the irrational self-belief that drove him from childhood. We brought the young Mbappé face to face with the player he would become, with today's Mbappé training and inspiring his younger self in a story about ambition, belief and the mindset behind greatness.
Starting from the way they think, train and compete, we translated their mindsets into stories designed to work across multiple formats while holding together as a single creative vision.
