NIKE ATELIER IDENTITY
Convoy shaped the visual identity for Nike Atelier, designing a monogram, logo, and label system that reflects the line’s refined craft and material intelligence. The identity brings a quiet clarity to the Atelier world, balancing Nike’s design codes with a more elevated, fashion-driven sensibility.
Graphic Design - Art Direction - Visual identity
The typography needed to feel timeless and classical, while still being modern and connected to the wider Nike world. We drew inspiration from Greco-Roman lettering and the Nike archive, and ended up creating a customised version of Moulin Light for the wordmark. Its sculptural, flared forms gave Atelier a sophisticated and refined identity.
We extended this classical language by designing an icon inspired by an ancient Greek coin depicting the goddess Nike placing a wreath on a trophy. It became a meaningful symbol of victory that could sit alongside the wordmark across the wider identity, while connecting Atelier to the origins of the Nike name.
