NIKE ATELIER FOR VICTOR WEMBANYAMA
Convoy partnered with Nike to develop the creative direction for a new chapter of the Nike Atelier story featuring Victor Wembanyama.
Art direction
The project explores the relationship between athlete and designer through a stripped-back, fashion-led atelier. Set within an abstract off-white environment, Wembanyama is styled and fitted by Nike's design team, while graphic, sculptural interpretations of mirrors, rails, stools and studio tools reveal the craft behind each look.
Balancing precision with personality, the campaign also weaves in subtle references to Wembanyama's love of football, creating a visual language that connects elite performance, contemporary design and sporting culture.
