NIKE ATELIER FOR DESIRE DOUE
Convoy partnered with Nike to shape the creative direction for the next chapter of the Nike Atelier story, exploring Nike Atelier's approach to designing for elite athletes through a refined, fashion-led visual language.
Art direction
Created with Désiré Doué, the project reimagines the atelier as a stripped-back studio where athletic presence meets precision craftsmanship. Set within an abstract off-white environment, the campaign places Doué at the centre of the design process, surrounded by graphic, sculptural interpretations of the tools and rituals of the atelier.
The work offers a contemporary expression of Nike Atelier's commitment to design, craft and innovation.
