MOET CHANDON x PHARRELL
Convoy helped redefine how Moët & Chandon showed up in culture with Pharrell, taking the collaboration far beyond a limited edition bottle. We shaped a creative universe around it: from concept and design, to films, imagery and live moments.
Art Direction - Concept
Across channels, we built a bold, contemporary storytelling lens that connected the Maison to a new creative vanguard, uniting distinctive voices, and expanding how champagne can be seen, experienced and talked about.
For Moët, Convoy brought a birthday party to life through a campaign that feels playful, spontaneous and full of character. Bringing together a diverse cast, the video and stills captured the energy and intimacy of the celebration.
The campaign rolled out globally across OOH, bringing the celebration to streets and cities around the world.
We transformed Moët stores into beautifully wrapped presents, bringing the anticipation and joy of birthday gifting into the retail experience. Oversized ribbons, bows and playful details turned each space into a celebration, with Moët at the heart of the gift.
